![]() MOST STREAMED SONG ON SPOTIFY IN NIGERIA FULLHowever, for Africa’s music industry to enjoy the full benefits of streaming services, factors that limit access including data costs and digital literacy need to be taken care of. Their entry could increase streaming revenue for local artists. In 2020, Apple Music launched in 25 additional African countries while Spotify launched in 38 African countries this year. Global streaming platforms are taking African acts and the market more seriously. However, in Africa, we’re barely scratching the surface when it comes to harnessing the opportunity of streaming services.Īfrican artists are not earning as much as their counterparts in other emerging markets. In 2019, 56.1% of total global recorded music revenue came from streaming, while 42% and 14.1% came from subscription audio streams and ad-supported streams respectively. Streaming is an important source of revenue for artists. It’s tough to confirm how much Burna Boy actually earned from these streams, but these estimated earnings are about 10% of the estimated revenue from Nigeria’s music industry in 2020.Īs impressive as that may seem, Burna Boy’s streams are only 5% of the number of streams for Puerto Rican artist, Bad Bunny, who was Spotify’s most-streamed artist globally in 2020.īad Bunny’s songs were streamed a record 8.3 billion times, and according to the royalties calculator, that would have earned him $97m on Spotify, more than double of the projected revenue for Nigeria’s music industry in 2023. ![]() ![]() He was followed by Tanzanian artiste, Diamond Platinumz, whose music had 291.98m streams.īut how much is really coming into the industry as a result of these streams? According to this royalties calculator, Burna Boy’s streams would have earned him $3.2m on Apple Music and $1.9m on Spotify. That’s the number of times people streamed songs by Nigerian Grammy award-winning artiste, Burna Boy, in 2020 according to Billboard’s ranking of the Top 15 Sub-Saharan African Artists in 2020. ![]()
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